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Communication

A guide for communication majors starting their research.

Introduction

Communication is one of the top five majors at the University of Tampa and is the largest and fastest-growing department on campus. This Research Guide is a tool to get you started and provides some basic information regarding the field of communication.

* learn about the areas of study in the field of communication at UT

* find books and media

* search for articles

* find speeches and debates

* check out recommended websites

* learn about major news sources

* explore professional organizations

* get extra help

The Communication major

Here at UT the Department of Communication is part of the College of Arts and Letters.  Bachelor degrees in Communication are a versatile blend of theory and practice. The communication department features the flexibility, guidance and experiences for successful career development. Research and critical studies provide contexts for practicum work and foundations for graduate school.

Undergraduate Communication Majors:

Bachelor of Arts in Advertising and Public Relations (interdisciplinary) - Prepares students for professional and academic opportunities in strategic communication. Core courses provide foundations in advertising and marketing, public relations, journalism, culture and society, visual aesthetics, writing, design, production, and strategic problem-solving. Students learn to produce creative solutions to real-world problems working both individually and collaboratively. 

Bachelor of Arts in Communication- An umbrella program that allows students the most breadth of all the communication programs. After completing core courses, students choose from a wide range of electives to complete their program of study. Communication majors have entered careers in sales and marketing, advertising, public relations, and broadcast journalism, or pursued graduate programs in law, business, media arts, or other fields.

Bachelor of Arts in Journalism - Provides students with a wide array of news writing, reporting, editing and multimedia skills and an understanding of journalism history, ethics and legal principles.

Graduate Major:

M.A. in Professional Communication - This flexible, multidisciplinary degree is designed for students from diverse backgrounds, including advertising and public relations, corporate communications, human resources, logistics, government, media, marketing, nonprofit management and more.


Communication majors have entered careers in sales and marketing, advertising, public relations, and broadcast journalism, or pursued graduate programs in law, business, media arts, or other fields.

Areas of study in the field of Communication at UT

Practice
  • advertising
  • public relations
  • broadcast news
  • journalism
  • media writing
  • studio television and radio
  • web design
Theory
  • cinema studies
  • critical studies in public communication
  • visual culture and aesthetics
  • cultural studies
  • new media theory
  • public opinion, media, and power
  • mass communications
  • intercultural communication
  • political communication

 

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